Praise from CLARiGO’s Marketing Campaign Winners!
Genesee Community College
When we factored in the better data handling that allowed us to reduce the number of recipients of our flip flop mailing, the year-to-year increase in response rate between the April 2007 open house an the April 2008 open house exceeded 300%. We sent way fewer pieces and still got greater response. —H.L.
Good news to share: a projected enrollment increase of between 4.6% and 6%. (See below.) And another reason to say thanks for contributing to our success. —H.L.
On the strength of the VDP mailing soliciting re-registration, the Advanced Studies program has broken its spring semester enrollment record. Students love it. Parents love it. High school counselors love it. Home run. Nicely done. Thanks for the help. —H.L.
Partners + Napier
I just wanted to let you know the client LOVED the personalized piece. They said it was “one of the best pieces we’ve done for them.” —J.Z.
