Learn About Personalized Marketing
Personalized Marketing Fact
The U.S. Postal Service measured the success of personalized marketing. The official study indicated response rates jump 44%, on average, compared to generic mailings. Some campaigns have seen increases of 300%. Maybe your results can break that record!
Give personalized marketing a try—our “Get Your Feet Wet” program will show you and your senior management just how successful one-to-one marketing can be.
Why Personalized Marketing Works
There is much written about the one-to-one revolution in marketing of products and services that are customized for each customer. It’s not hard to imagine why a product designed just for one person is better than a product or service designed for a generalized segment of the market. Personalized marketing treats every individual like a marketing segment. It’s like having customized tailored clothing made to fit vs. off-the-rack clothing that sort of fits. So, join the personalized marketing revolution and see how custom-tailored marketing explodes response rates and sets ROI records.
- Read our case studies
- Personalized marketing explained on Wikipedia.com
- Variable data printing explained on Wikipedia.com
- How variable data works Magic for Disney—a case study on PIworld.com
- Watch a 6-minute video from HP on the variable data print revolution
- Do you work in higher education? Listen below to the audio of our webinar—
“The 800 Pound Gorilla of Student Recruitment” (48:45 minutes) (Also available as a postcast on the iTunes Store)
The Advantage of Multi-Channel Contacts
In the digital world it is hard to tell where a customer will be most effectively touched with a marketing message. This is why CLARiGO helps you find ways to coordinate marketing efforts: print direct mail, web sites, personalized URLs, and E-mail blasts all coordinated to send one marketing message. The cumulative effect works better than any one marketing effort by itself. Find out why multi-channel marketing outperforms by reading through our case studies.
