Personalized Web Landing Pages (PURL’s)
We believe that each person is different. So why not treat them that way, with every one of your marketing touches?
Personalized Landing Pages (or Personal Uniform Resource Locaters known as “PURL’s”) are web pages made unique for each of your prospects and clients. This is a unique web page for each recipient.
Ways to personalize are endless: from customized graphics (based on known likes or dislikes, for example) to customized text, to simply having their name at the top of the page.
This is the very latest in marketing innovation. Plus, it is proven to make response rates skyrocket. Not too shabby, eh?
