Return-On-Investment Tracking
Once you have a plan in place, we want to be sure that you have the ability to track your marketing campaign’s results.
We offer an online tool that will help you track and measure your results in real time. Let us show you a demo of TouchPoint Driver™, and you will see how easy it is.
We can help attach real numbers and results to every dollar spent in your marketing budget. We can do this for print ads, direct mail, billboards or e-mail blasts. Next budget year you’ll know where to put your marketing dollars—where it gets the greatest return.
Closed Loop ROI Tracking System
Creative Conception
At CLARiGO we work with your marketing staff to think through creative strategies that will best benefit your brand and objectives. Together we will help you define the best tactics for using your existing database or help you acquire a new database. Our consultants will help you pull out significant market segments that could benefit from personalized marketing.
Personalization
Next, creative templates are studied for areas where personalization makes sense. We go way beyond doing first name substitutions. Each segment might get different copy and a different photo based on relevant data. The intent is to maximize response with marketing that is more relevant to each customer. Next, the creative is adapted to each message delivery method you select: E-mail Blasts, Direct Mail, PURL’s, and Print Advertising.
Tracking-System Data Capture
As each respondent decides to reply to your offer, you can track responses from all sources using our Customer Relationship Manager (CRM). You can receive email notification every time you get a response and can decide to reply or send additional marketing material while the respondent is in a buying frame of mind.
Metric and Analytics
The real benefits of closed-loop ROI tracking come in this last step. Each campaign can be examined for overall response rate and costs. The tracking system will produce names of those who responded for follow-up marketing. These pre-qualified respondents will have a much higher response rate, thus ROI jumps. The subsequent mailings will be at lower cost, but with a very high response rate. Also, the new list of very interested prospects can be contacted by e-mail, direct mail or phone. CLARiGO can help you develop an on-going system that feeds back data to drive up response rates and ROI. Your campaign costs will drop and ROI results will rise.
